Advertise to Students
There are loads of ways you can access the 30,000 students in Leeds University Union, whether it is for brand recognition, graduate recruitment or just to sell your products or services.
The Advertising and Sponsorship Team at Leeds University Union is dedicated to ensuring you have the perfect gateway to access our students in the most effective ways and through the official channels so that you can be assured quality of service.
To discuss your advertising needs please contact Louise Hartley, tel: 0113 3801394 or email advertising@leeds.ac.uk.
Website
Leeds University Union’s website, boasts an average of three quarters of a million hits and an average of nearly 20,000 unique users per month.
This website allows you to reach out to all those students who log on, and get your company name out there via a banner advert, as well as the advert being linked to your own website so that you can really reap the rewards of being seen on the official Leeds University Union website.
Plasma Screens
Imagine your advert being simultaneously shown over 21 state-of-the-art plasma screens all located in high footfall areas of the Union building!
Surely you cannot afford to miss out on this ultra modern advertising method showing your advert throughout the corridors, bars, reception walkways, games room and seating areas.
Your advert is guaranteed to play over a 15 second slot, a minimum of 12 times per day, seven days per week (although adverts are usually shown in higher frequency than this).
Publications
The Gist
The Gist is Leeds University Union’s A5 monthly publication full of Union news, information and 'what's on' events listings. This slick publication is the Student Union’s source of entertainments and events information, and is available to pick up from dedicated racks all around the Union building and various locations on campus.
Leeds Student Newspaper
The Leeds Student is the only official newspaper produced by, and for, the students at the University of Leeds, and it has over 50 years of award-winning success and experience! Featuring all the latest news, reviews and sport from the University of Leeds and the city in general, it has become an ideal and popular medium to advertise to the students of Leeds.
The paper is distributed every Friday of term time, free of charge, for the students to pick up and is a fantastic way to advertise to a potential market of more than 30,000 students.
The Guide 'The Guide' is Leeds Student's special welcome edition newspaper which offers the new and returning students to the University of Leeds a definitive guide to student life. Produced by the Leeds Student Newspaper team, 'The Guide' has a print run on 5,000 copies and it is distributed on the first day of Intro Week across the campus, city and halls of residence.This is the ideal medium to reach a potential market of 30,000 students.
On-Site Promotions
Indoor Promotions
Hiring our dedicated space for indoor promotions is the perfect way to come onto campus and really interact with the students. This type of face-to-face promotion is ideal for sampling, sign-up services, data collection, and informal chats with our members, and other experiential marketing. We are also able to accommodate market stalls for local traders.
The space is on the lower ground level of the Union building alongside our retail units which include; Endsleigh Insurance, Media Services, Essentials supermarket, Extra’s off-licence, Union Books, Cats (cards and ticket shop), Hiccup (clothes and giftware), Wicked Juice Bar, Gear (University and Union-branded clothes and souvenirs), UniVision opticians, Ozone hairdressers, and The Pasty Company. As you might have guessed, the footfall in this part of the building is very high!
Outdoor Promotions
In addition to our dedicated indoor promotional space, it is also possible for companies to come along and utilize the space we have outside of the Union building.
The space directly outside the Union buidling entrance lends itself perfectly to those companies who really want to put on a promotion that the students will not forget!
The space links the main walkway between the Union building entrance and the University buildings and, therefore, gets very high footfall.
We have both a concrete and grass area for you to choose from.
They are fantastic spots especially during the spring, summer and early autumn months.
Posters
All of the six poster sites we have here at Leeds University Union are lockable, Perspex sites in clean frames. This ensures that your poster advertisements stand out and cannot be removed, tampered with or damaged. Our poster sites are larger than most so really do have a great visual impact; they are 120cm x 165cm and are available in either landscape or portrait. This is the official and only way to get your posters up in Leeds University Union as there are no other posters allowed in any other places in the building. This tried and tested media is still very popular here, and is often used by companies alongside other media or promotions to strengthen campaigns.
Freshers' Fair
There is no better time in the academic calendar then Freshers Week, or ‘Intro’ as we have re-named it here at Leeds, because let’s face it – it’s as much for the returning students as it is for the new ones, and it’s so popular here that we have to have two weeks, not one, full of activities! There is a whole array of activities and opportunities for companies to take advantage of (more details will be posted nearer the summer), not least the ever popular Freshers Fair.
Stalls at the Freshers Fair 2008 are split in to two categories; A-stalls and B-stalls. A-stalls have access to power sockets and a little more room to manoeuvre around the stall, whereas B-stalls do not have access to electricity but are situated in the centre of the hall.
Events and Sponsorship Opportunities
Societies and Sports Teams
With over 250 sports teams and societies here at Leeds University Union we are not short of a group of people or choice of group for your company to get involved with. Associative sponsorship of a team or society is a great way to get your brand on to a team kit, casual sportswear, posters, plasma screens and other media used around the Union building - and indeed out there in the community. It is also a fantastic way of showing that you are supporting and getting involved with the local community, which too has very good PR potential!
Sponsorship arrangements are very flexible and can be moulded to suit the needs of the company so please call 0113 3801394 for more details, or to discuss sponsorship suggestions.
Leeds Universities' Summer Ball
The Leeds Universities' Summer Ball is a unique event organised by Leeds University Union for all the students from the University of Leeds, Leeds Metropolitan University, Leeds Trinity University College, and Leeds College of Art and Design. It is essentially a formal black tie summer ball on a modern, hi-tech festival site, hosted on the sumptuous grounds of Lotherton Hall and is one of a kind in the UK.
The twelve-hour event (6.00pm - 6.00am) is extremely popular with the students of Leeds and is a great way for you to reach out to them. The marketing for the event reaches in excess of 60,000 students from January through to June. Tickets for this year's event will be going on sale in mid-March, and full information about the event can be found at www.leedssummerball.com.
Sponsorship packages can be tailored to meet your specific requirements and packages range from £50 to £3,500. Summer Ball sponsorship provides a fantastic opportunity for you to promote your product/service and increase your brand awareness among a dynamic student audience. Download more information about the Summer Ball and Packages to find out how to be a part of this prestigious event.
Other Events
There are also the events listed below which are all prestigious, and allow specific access to the main sports teams within Leeds University Union, so if these are the people you want to reach then these are the events for you!
Varsity
The University of Leeds and Leeds Metropolitan University battle it out over one day of heated rivalry over 21 sports, with the finale at Headingley Stadium where the men's 1st rugby union teams represent their universities in front a crowd of 5,000. A great chance to target both universities in one go!
Celebrate Week
Celebrate Week is a weeklong celebration of our student groups and societies marking their success and acknowledging the tremendous effort and dedication made by individuals. The week attracts the motivated and savvy students at the University of Leeds many of who are students are in their final year. Sponsorship packages can be found here.
Colours Dinner
A chance to recognise, award and celebrate the University Unions sports' teams and individuals that have contributed to sport throughout the academic year over a formal awards dinner.
Christie Championship The one of the oldest inter-University competitions sees the University of Leeds, University of Manchester and University of Liverpool take place in a tri-tournament involving nearly 1,000 competitors over three weeks. This is again a fantastic way to reach out to students across the whole of North England.
Sports Ball
A chance in the year to bring all of Leeds University Union's sports teams together for a formal dinner dance and to get a good relationship going between the different teams. A great big reward for all of their hard work over the year!
Sponsorship of any of the above can be tailored to suit the needs of the company and includes complimentary tickets to the specific events and even the chance to present an award or trophy! For more details please do not hesitate to contact us.